Kurt L. Schmierer - On Selling Your Art
Why do I want to sell my art?
a. To purchase more supplies to make more art
Why do I want to reproduce my art?
a. Have cheaper form of art to sell
Two Questions you need to ask yourself and answer honestly. Your answer will dictate what you have to do.
All of the above involve making some money from your work…How do you make money?
“Believe in your work and make an
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Depending on which direction you take, it will have some bearing on what happens next:
1. Body of work – do you have two pieces or hundreds- the more work you have the better your chances in selling
2. Physical/digital portfolio
3. Time to allocate to 1 and 2 and what follows
5. How to display your work/portfolio
a. Carry around portfolio
d. Pinterest.com /or other online social/display sites free or paid
f. Office space – place of business with some security and a way to ensure vandalism does not happen to the art while on display
g. Business cards
h. Email and/or phone so customers or interested parties can contact you.
i. How do I document my work for the portfolio?
j. Should I reproduce my work for faster and easier sales?
Presentation is as important as the art – showing your best in a bad way will kill the sell most every time. Showing a bad piece in the best way will help make the sell.
a. Canvases can be framed or unframed as long as the
edges are finished with paint or trimming.
b. Most water colors need to be frame and it is best to
matte it every time (some acceptation and that is a
case by case)
c. Pastel, pen and ink framing is also a must for protection
Framing and matting are expensive, but they are very important. They can make a small piece look huge, make a big piece look small, make the focus be on a key point or take your eye away from non-important areas.
A bad frame job may not be noticeable at first, but if your eyes can not see what you want the person to see then it will be hard or impossible to sell your work. Same goes for photographic art, sculptures etc.
The presentation is important
Numbers 1 thru 5 need to be planned out and implemented in order to sell your work. Artists can choose most any of these or a combination of these to sell the art, but all need to be understood and be planned according to your goals.
This is important:
I left this for last because if you choose to go further with your art then you really need to assess your art by asking this one question -
“Why would someone buy my painting of______?”
Why did I not put this first? After reading the above most starting artists will not go any further and continue doing what they are doing now and be happy.
The artists that are not discouraged and are willing to do what it takes to get out there and sell their art to keep the hobby going, make money to live on, or to be famous need to understand that:
People buy art....
1. Because of the story they see in the painting. (or any art work)
2. Because of the emotion that they feel when looking at the work.
3. Because they like the artist
4. Because of financial gain in the future based on the artists fame
5. Because they are the artists friend and want to support the artist
6. Because the skill in the detail or the way the artist created the shapes or colors that catch the attention of those who look at it making it a conversation piece to all.
Your work needs to have at least one of these to even be considered sellable, if it has 3 or more it will sell.
A famous artist can sell most anything to fans or art lovers.
A new artist has to be selective at first when going to market.
I want to help you sell your work!